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Summary: Online Marketing in Human Words
Review: A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.
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Summary: Powerful Information
Review: Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...and profitable too.
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Summary: Powerful Information
Review: Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...and profitable too.
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Summary: Something Different
Review: For once, an online book that starts with the brand and builds strategies from there. It builds on classic marketing and makes sense.
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Summary: Something Different
Review: For once, an online book that starts with the brand and builds strategies from there. It builds on classic marketing and makes sense.
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Summary: Good Solid Book
Review: I market a website and couldn't figure out what to do afterburning a good part of our budget on banners. This book took methrough developing partnerships and content sharing programs. For no money, traffic actually starting flowing in. Best of all, the book gave me the form to send out to do these things. Simply put, it showed me results - not bad. END
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Summary: Still works
Review: I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.
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Summary: No depth, out dated strategies and examples...
Review: I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.
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Summary: This is a small business book without real world examples!
Review: The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights. In the end of the book the author isolate a few case studies. Each case study last about 2-3 pages and just tells what the companies did and not HOW. In one case study the author said that a company has a lot of page views because it did a partnership with AOL and EXCITE but he didn't explain the terms of this partnership. Although the name of the book is very attractive, don't waste your money, your time and your patience on it.
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Summary: Brand Marketing
Review: The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly. I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know. In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used. Well done...
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