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Rating: 
Summary: Must read for Mac users
Review: I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares. The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though. You will read about Jobs' infamous quote to Sculley: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?' Although published in 1988, the book still has a great appeal to anyone who wants to learn about Sculley, Jobs or Apple. After reading the book, I found myself regularly drinking Pepsi in front of my iMac! It gives great motivation for anyone who wants to start a new business or introduce new way of doing things. A must read for all Mac users!
Rating: 
Summary: Long, Boring and slow
Review: I started with an expectation of something that would be fast paced; however, this was not to be. Sculley's style is repetitive and slow. He makes a point in a couple of paragraphs and then goes on and on about the same thing. He also gives too much importance to his personal life in the book.
Rating: 
Summary: An Interesting Lesson About Incentives
Review: Mr. Sculley describes how Steve Jobs lured him to Apple, and blithely exposes his thought processes behind the decision to go. Among other things, he insisted upon a lucrative compensation/house package, explaining that he simply could not be burdened with any personal financial considerations while dedicating his self-appraised tremendous powers to running Apple. The Apple folks agreed, Sculley got his huge salary and his new house, and under his hand the company tanked down the tubes forthwith. Sculley presented management lessons as his narrative progressed. He did not directly discuss the matter of incentives, and the complacency which unearned wealth induces so quickly, electing instead to present that lesson by his own example. Perhaps if Mr. Sculley had been more concerned about his own financial condition as a function of the company's success or failure, he would have been more highly motivated to do a better job running the firm. At least one member of every corporate board of directors should read this book, and keep this lesson about incentives in mind whenever it's time to hire new executives and develop their compensation packages.
Rating:
Summary: An Interesting Lesson About Incentives
Review: Mr. Sculley describes how Steve Jobs lured him to Apple, and blithely exposes his thought processes behind the decision to go. Among other things, he insisted upon a lucrative compensation/house package, explaining that he simply could not be burdened with any personal financial considerations while dedicating his self-appraised tremendous powers to running Apple. The Apple folks agreed, Sculley got his huge salary and his new house, and under his hand the company tanked down the tubes forthwith. Sculley presented management lessons as his narrative progressed. He did not directly discuss the matter of incentives, and the complacency which unearned wealth induces so quickly, electing instead to present that lesson by his own example. Perhaps if Mr. Sculley had been more concerned about his own financial condition as a function of the company's success or failure, he would have been more highly motivated to do a better job running the firm. At least one member of every corporate board of directors should read this book, and keep this lesson about incentives in mind whenever it's time to hire new executives and develop their compensation packages.
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