Rating: 
Summary: expected a lot more
Review: Unlike the masterful "22 immutable laws" this work is piecemeal and IMO somewhat contrived. It is by no means a must-read or necessary volume and moreover if you need a lesson in internet-related markets and marketing, there are much much better works. There are also worse books, hence 2 stars.
Rating:
Summary: 1 Immutable Law Only
Review: While the title promises 11 immutable laws, there was in reality only one law. The other 10 laws were simple mutations of that one law. If you are in a rush, you need only read the first part of the book. You would not have missed much.The authors are obviously trying to cash in on their brand name "The ? Immutable Laws Of ...". When Al Ries and Jack Trout first wrote the book "The 22 Immutable Laws of Marketing", I thought that the book was very well written. I bought this book thinking that it would be the name. Alas, it is not to be so. Still, the authors have explained the difference between a good Internet brand versus a bad one. The Internet is an Interactive Medium. As such, the marketer must realise the interactivity of the medium and how it affects branding. The lessons learnt have been quite interesting. However, I still felt cheated as I felt that I have paid for 11 laws but I have only learnt one.
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