High-Performance Interactive Marketing

Rating:
Summary: Ryan hits a homerun!
Review: A must read for anyone who either makes or influences marketing decisions. Being a part of an organization that serves both small and medium sized businesses that need integrated marketing solutions, this book is the outline for success. As an avid reader, all too often I see either "Joe Bob's theory on marketing success" or somebody plagiarizing one of the Porter bibles; either way, they're not usable by the average guy. Ryan's book has concise, easy to implement solutions that can be scaled. In today's marketplace where most businesses have between 2 and 10 employee's and make well under a million a year in revenue, business owners need roadmaps that are easy to follow and implementable with the staff that is on hand. Ryan does this well.

Not only would I consider this a must read, I'd say it's one to pick up again and again.

Rating:
Summary: High Performance Practicality
Review: Christopher Ryan has hit a homerun with his book High Performance Interactive Marketing. His book provides the reader with a host of real-time, practical advice on how to improve the performance of your business.

I love the fact that Ryan provides the reader with a plethora of real-world examples that a company (such as mine or my client's) can utilize immediately.

In a book world that is so focused on nice-to-know theories, Ryan delivers on what all companies covet--practical advice that can be used the next day. I especially like his demonstrations of metrics, such as return on marketing investments, as this continues to be the holy grail that most companies seek, but very few find the right formula tied to their specific situation.

I will use this book regularly for my company and highly recommend it to my clients.

Rating:
Summary: High Performance Practicality
Review: Christopher Ryan has hit a homerun with his book High Performance Interactive Marketing. His book provides the reader with a host of real-time, practical advice on how to improve the performance of your business.

I love the fact that Ryan provides the reader with a plethora of real-world examples that a company (such as mine or my client's) can utilize immediately.

In a book world that is so focused on nice-to-know theories, Ryan delivers on what all companies covet--practical advice that can be used the next day. I especially like his demonstrations of metrics, such as return on marketing investments, as this continues to be the holy grail that most companies seek, but very few find the right formula tied to their specific situation.

I will use this book regularly for my company and highly recommend it to my clients.

Rating:
Summary: Ryan Hits Home - As Usual
Review: First, read the last four paragraphs. Then read the book. Use a marker liberally. This is a person with strong opinions and he is usually right. He is a marketer's marketer who never strays far from the fact that we all have to sell something to survive. He complies a lot of current internet thinking and best practices with a substantial heaping of his own background. He adds a sprinkling of the future with an eye on what's working now. Worth the price of admisssion, but start with the end.

Rating:
Summary: Ryan Hits Home - As Usual
Review: First, read the last four paragraphs. Then read the book. Use a marker liberally. This is a person with strong opinions and he is usually right. He is a marketer's marketer who never strays far from the fact that we all have to sell something to survive. He complies a lot of current internet thinking and best practices with a substantial heaping of his own background. He adds a sprinkling of the future with an eye on what's working now. Worth the price of admisssion, but start with the end.