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Rating: 
Summary: Applied psychology for the Internet Age
Review: I found this book to be of immediate use in my business life. It helped me to understand some previously inexplicable and troubling behaviors I had encountered among both managers and users of Information Systems.The author is a trained Freudian analyst, who has applied his skills as a PhD in psychology to many business settings, as well as to treating patients in an office setting. The book deals with two major issues: 1) Why some people benefit from chat rooms while others become hooked on the internet. 2) Why corporate users and managers sometimes have very negative reactions to successful technology projects. As an academician who spent 20 years in Corporate I.S. before becoming a professor, I have always wondered why very successful I.S. projects are sometimes so badly received. Dr. Civin's insights have helped me understand some otherwise painful behavior I have encountered in the past. I have immediately begun using some of the author's insights in human behavior in my own teaching of Systems Analysis and Project Management. The only downside of this book is that it is very heavily laden with technical psychology language and terms. Readers will find the language easier if they, too, have some background or training in psychology.
Rating:
Summary: Applied psychology for the Internet Age
Review: I found this book to be of immediate use in my business life. It helped me to understand some previously inexplicable and troubling behaviors I had encountered among both managers and users of Information Systems. The author is a trained Freudian analyst, who has applied his skills as a PhD in psychology to many business settings, as well as to treating patients in an office setting. The book deals with two major issues: 1) Why some people benefit from chat rooms while others become hooked on the internet. 2) Why corporate users and managers sometimes have very negative reactions to successful technology projects. As an academician who spent 20 years in Corporate I.S. before becoming a professor, I have always wondered why very successful I.S. projects are sometimes so badly received. Dr. Civin's insights have helped me understand some otherwise painful behavior I have encountered in the past. I have immediately begun using some of the author's insights in human behavior in my own teaching of Systems Analysis and Project Management. The only downside of this book is that it is very heavily laden with technical psychology language and terms. Readers will find the language easier if they, too, have some background or training in psychology.
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