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Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide

Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide

List Price: $16.95
Your Price: $16.95
Product Info Reviews

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Rating: 5 stars
Summary: Simply a great book
Review: I am not an expert on internet marketing (nor a dummy) . Actually started developing interest about ways to promote a web site after I was layed off from a dot com company.

The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step.

The book is so different from other internet marketing books primely because of specific techniques in search engine placements (other books had only few pages on this topic). Many other techniques (like yahoo shopping) were also not mentioned in other books.

I was not a dummy for internet marketing after reading couple of other books on the same subject. But this is the first book that has helped me to be a pro with getting higher rank in search engines.

Worth the price!

Rating: 2 stars
Summary: A Book for Newbies....
Review: I ordered this book without having read the excerpts that are now posted on Amazon. I was pretty disappointed. I should note that I work on search engine performance issues as a part of my job. Passages of the book are totally out of date and useless - example being the pay-for-click section dealing with goto.com (which is now out of business). This is a book for newbies and even then, will only be relevant in certain areas (HTML metatags for example). Best to save your money and do your research on the 'net since search engine performance is a topic that changes frequently.

Rating: 1 stars
Summary: Outdated
Review: If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.

Rating: 4 stars
Summary: Draw more visitors into your site....
Review: If you know HTML code, but do not have a focused search engine strategy in place. Chandra Sekhar explains the difference between a spider and directory based search engines and gives an overview of how you can get your site listed for maximum benefits and profitability.

"Gone are the days when only Meta tags could do the magic to your web traffic." -Chandra Sekhar

This is not a highly detailed book, yet sometimes things come best in an easy-to-read format. This book will teach you the HTML basics you need to know to create Meta Tags and for that alone it is worth it for the new webmaster.

Chandra Sekhar also explains which search engines are going to get you 95% of the traffic. What the other reviewers don't realize is that new site builders have no idea where to find this information all in one place. Chandra has organized it in a very easy-to-understand fashion.

As a webmaster myself, I found it difficult to even know where to start. With FrontPage, I had the tools. With this book, you will understand what FrontPage can't teach you. There is some information in chapter four that greatly increased my site visitors. In fact, they almost doubled in a short time. The word to look for is "central." :) It is just easier to have someone else list your site, and that is finally what I did for a very small fee.

This book is like a book of webmaster secrets. By the time I read this book, I had learned many of them on my own and I would like to recommend this book to you in order to save you the time I had to take to look for all this information. There are also pages of Web site addresses to assist you further. I found that to be a very helpful tool.

This book is well worth ordering if you are a new webmaster, especially if you are using a program like FrontPage. For those who know HTML, it could still be useful to increase your site's rank. It sure helped mine!

Rating: 1 stars
Summary: Poorly written term paper
Review: Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

Rating: 1 stars
Summary: Poorly written term paper
Review: Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

Rating: 3 stars
Summary: Search engine technology wizard
Review: Internet marketing is frankly one of the good books I have read on Internet marketing.

Most of the marketing books that I have read in the past keeps on dwelling on issues like Branding ( Coke means Red and Big Blue means IBM sort of stuff - book called customer.com for one)...Lots of impressive charts to explain the 'Life cycle' of a product etc - All is fine. How will I apply these to my company which has been incorporated only a year back ????

What I found so refreshing and different about This particular book is his analysis of Search engines and the way we need to understand Search engines. What criteria a search engine looks for, common mistakes etc. Search engines is one of those areas with very little information on the internet.

I do not need good grammer ( by the way, grammer was below average as others had mentioned ), nor do I need an interesting reading - All I need is "some books that can pump up the traffic to my web site"

- And frankly this book has indeed helped me to achieve this goal. Other than the search engine portions of the book, areas of the book like branding, certification etc are something that you might be able to find it for yourself on many web sites.

My recommendation : You can buy the book and I am sure you will like it. Even if you decide not to buy the book, buy one of the software that he recommends ( Web Position Gold). It helped me to soar the traffic ( No...No..I am not affiliated nor have any interest in selling the product).

Jin Kim

Rating: 1 stars
Summary: Don't waste your time or money
Review: This book can best be described as an introductory guide to Internet marketing. It covers several topics that are important to Internet marketers. However, as several of the readers pointed out, it does not carry enough depth and is poor in writing.

Here's a list of books I recommend (all are much better):
(1) Worldwide Web Marketing - 3rd Edition
(2) 101 Ways to Boost Your Web Traffic - 2nd Edition
(3) Streetwise Maximize Web Site Traffic - 3rd Edition

There are probably a few more.

Rating: 1 stars
Summary: Definately poorly written
Review: This book claims to be somthing close to a internet marketing topic. Alas! It is not. Looks and Feels like a term paper.
I've only wated my money for that !!!!

Rating: 5 stars
Summary: A Great New Simple Guide To Increase Your Web Traffic !!
Review: Within its 110 pages, this new book provides a wealth of data to help grow their web sites. I haven't had much experience in this realm, but this book taught me much in a very short period of time. It's certainly easy, clear, reading and will make sense to those just getting into the web circle, and those with experience. It covers from HTML basics, search engine positioning and pay-per-click, to advancing your search engine rankings (and how to avoid pulling your rankings down), to e-mail, affiliate and banner advertising, and much more. It's a wealth of information that can be quickly and easily read and absorbed. Add it to your library. It can only help you succeed on the web.


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