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Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business

Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business

List Price: $25.00
Your Price: $6.99
Product Info Reviews

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Rating: 4 stars
Summary: Very good & practical ideas of how to leverage the Internet
Review: Filled with simple, easy-to-grasp advice, backed up with many real-world examples.

Some readers will be disappointed in this book because it is not a how-to guide to making a website or marketing products on the Net. But it IS a comprehensive strategy guide for managers who want to see if (and how) the Internet can help their business. This book was an invaluable help to me during my own research.

Rating: 5 stars
Summary: Our Company Handbook
Review: Hyperwars is right on target with today's ecommerce trend, extremely insightful, and very well written. As an internet-related company, we have made Hyperwars our handbook and required reading by all employees.

Rating: 4 stars
Summary: Very good & practical ideas of how to leverage the Internet
Review: I have recommended, and bought, this book for many of my friends. It has very practical and useful ideas of how to leverage the Internet to produce incremental sales and reduce operational costs. Must read if you have, or don't have, an Internet business strategy.

Rating: 5 stars
Summary: A very useful guide for non-profit managers
Review: It is a shame that this book is not specifically being marketed as a tool for non-profit managers. Leaders of this dynamic and rapidly growing sector will find "Hyperwars" as useful as business managers. Perhaps even more so, since the potential of the internet for more effective marketing and more efficient management is even greater for non-profit than business entrepreneurs.

Rating: 3 stars
Summary: Old hat with a few new frills
Review: What a disappointment! I could not beleive that this was actually written in 1999. Unless you have been asleep for a couple of years most of the stuff in this tape would be familiar.

The tape starts with a few bits of information such as the quote from Fortune: "On the web you are either fast, or last." And then goes on to talk about channel conflict stating that this is the most widely reported problem that businesses face. Well neither the author nor these businesspeople have read customers.com because Patricia Seybold has a solution (in fact so does Judson in strategy 10).

I did not like his telephone analogy for the web. Trouble always comes when something new is described using nice comfortable familiar concepts. His strategies are on the whole disappointingly stale: speed, flexibility, efficiency, personal service and paranoia. Judson seems to borrow his ideas from everyone (including Grove and Gates).

However, if you have been asleep for the last two years, you are panicking because you are about to be disintermediated and you want a primer in e-commerce, this is probably for you.

Why three stars? Well I did not throw it out the car and it did remind me of everything I had heard before.


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