Cyberpolitics

Rating:
Summary: A Foundational Book for E-Commerce
Review: As a Fortune 500 Market Researcher specializing in targeted/online marketing, I can't stress enough the importance of this foundational work. If we take a step back and think about the future of e-commerce more broadly, then the true significance of Cyberpolitics becomes even clearer.

The Internet is, above all else, a vehicle for information. E-commerce is often the medium through which information is provided, organized, and housed. However, before marketers can determine the most effective means of successfully accomplishing this task, we have to gain a fuller picture of the overall audience. Since political information is a primary information need for Internet users, the dynamics of this user market is something that should interest anyone involved in e-journalism, political sites, community portals, and online information sources more broadly. I look forward to follow-up studies from the authors!

Rating:
Summary: A Foundational Book for E-Commerce
Review: As a Fortune 500 Market Researcher specializing in targeted/online marketing, I can't stress enough the importance of this foundational work. If we take a step back and think about the future of e-commerce more broadly, then the true significance of Cyberpolitics becomes even clearer.

The Internet is, above all else, a vehicle for information. E-commerce is often the medium through which information is provided, organized, and housed. However, before marketers can determine the most effective means of successfully accomplishing this task, we have to gain a fuller picture of the overall audience. Since political information is a primary information need for Internet users, the dynamics of this user market is something that should interest anyone involved in e-journalism, political sites, community portals, and online information sources more broadly. I look forward to follow-up studies from the authors!

Rating:
Summary: Finally! Some evidence to back up Internet claims!!
Review: This is really a very good book, and very timely as well. Too many books about the Internet, including books about politics, investing, relationships, privacy, etc., are simply pie-in-the-sky theorizing. This book, focussing on politics, actually provides evidence through what looks like lots of research to prove its assertions. I highly recommend this book to people interested in something a bit more down to earth and less breathless about politics, the Internet, and the future.