Complete Idiot's Guide to e-Commerce (Complete Idiot's Guide)

Rating:
Summary: A good book
Review: I can't stand reviews in general but the negative ones on this book suck. This is an unusually good starter book on e-commerce. Note I said starter...not expert (read the title). I like the approach and the content. I can't find more than a couple of references to the authors websites and if you've ever listen to a Comdex keynote, self promotion is the name of this game anyways. The fact that they only made a few references is surprising in this day and age. Here's what's good and bad. The good is the forward looking stuff. The bad is that this stuff dates very fast (it needs an updating especially website references). The basic stuff on business design is good but the stock stuff is maybe better suited for a book on the stock market. It's a bit slow at the start and that's bad but picks up the pace after the first chapter and that's good. If you do e-commerce, buy the book and you'll learn something unless your some kind of freakin e-wonderboy. But then you wouldn't be reading a "Complete Idiot's Guide now would ya?

Rating:
Summary: Good place to start.
Review: If you need an overview of e-commerce this is a good book

Rating:
Summary: Excellent E-comm Resource
Review: This book has a great deal of useful insite and information especially if you can read between the lines. The content is solid for those who understand business. The connection between business and technology is very useful for today since most .com wannabes have totally missed the point of how the technology has to make business sense to be profitable. If your totally clueless as to the meaning of profit then you'll miss the point of the book. I think everyone can find something useful in its pages to apply to their business. It needs some updating but is still very relevant. The authors also had enough vision to forsee the Nasdaq fall and a couple of future 'landmines' that are now coming true.

Rating:
Summary: More depth than most e-commerce books
Review: This book has more depth on e-commerce than most e-commerce books. That is surprising since it is a "Complete Idiot's" series. The applicability to the business side of e-commerce is especially good. The book, taken as a whole, is a great starter's bible on e-commerce and technology businesses in general. If you want to know how to program Java or build a router from scratch then you'll need a different book but if you are building a company (any company) then don't miss some of the gems of wisdom buried deep in the book.

Rating:
Summary: More depth than most e-commerce books
Review: This book has more depth on e-commerce than most e-commerce books. That is surprising since it is a "Complete Idiot's" series. The applicability to the business side of e-commerce is especially good. The book, taken as a whole, is a great starter's bible on e-commerce and technology businesses in general. If you want to know how to program Java or build a router from scratch then you'll need a different book but if you are building a company (any company) then don't miss some of the gems of wisdom buried deep in the book.

Rating:
Summary: Poor writing, but a few good suggestions
Review: This book is poorly written in my opinion, the chapters don't seem to flow into each other and the information covered is very basic. Chances are you already know almost everything contained if this book if you have a web site already or have browsed the web very much. If you are completely in the dark as to how the internet works, buy this book, otherwise save you money.

Rating:
Summary: Good starter book on E-business
Review: We think the book is a great beginners book on e-commerce. We make all our staff read it and have made thousands from our new website by following the book. We highly recommend it as a good place to start on e-commerce.

Rating:
Summary: A Waste of Time
Review: While not exactly an Idiot, I'm not a techno-geek either. Somehow this book manages to dodge both ends of the spectrum and provides little value to anyone in either category. The main purpose of the book seems to be endless self-promotion for the author's personal web site. I could accept that had they actually provided good examples of how they built a successful ecommerce web site. Unfortunately they don't have that direct experience and instead constantly refer to the success of sites like Amazon.com as an example, and then they don't provide any revealing insight as to how how Amazon's success was established.

Rating:
Summary: Reading between the lines.
Review: You can read a book by reading it on the surface or reading it deeperbetween the lines. If your a surface reader then this book may beconsidered good. If you have any depth at all to read between thelines then the book is very, very good. I am a 'techno-geek' and Ithink that the real value is buried very deep between the lines. Iwas given the book as a lark by a friend but I must say these guysseem to understand the fundamentals of the tech business better thansome of the guys running the big tech shops. Maybe Nortel... andCisco should pick up a copy and read it before they bleed to death.Maybe they should have read it last year.