Description:
How do you know if your Web site is meeting your business objectives? What can you do to make your site more effective? The authors address these and other questions in this serious, no-nonsense book that is heavy on graphs, charts, and case studies. Buchanan and Lukaszewski insist that the time to start measuring performance is during the development phase--before the site is live--and emphasize this idea in their "Web life cycle," which includes charts, planning, production, implementation, and operation. They start with how--or if--a Web site is a good solution for your company. Then the authors explain how to develop justification and measurement instruments, how to use them throughout the site's life cycle, and what their feedback means. Using the slogan, "You can't manage what you can't measure," the authors look at what your site's traffic really means and what a realistic return on investment involves. Measuring the Impact of Your Web Site goes beyond gathering and interpreting data and helps you set realistic site objectives, use content that maximizes gaining valuable customer feedback and demographics, and improve your site's overall performance. Stop guessing at what you're trying to do on the Web and let these authors give you some direction.
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