Description:
Users of Adobe PhotoDeluxe, Business Edition, get a general guide to using the image editor to produce material for complete marketing campaigns. The emphasis here is on guerrilla marketing, which stresses the importance of message impact, positioning, and persistence. First you get a guide to creating a marketing plan, and then, after a brief review of PhotoDeluxe's features, you move on to create a complete business identity via logos, business cards, stationery, brochures, letters, and Web sites. Next you learn about creating ads for magazines, newspapers, classifieds, and the yellow pages. You also plan direct-mail products, such as postcards, self-seal mailers, reminders, invitations, thank yous, and inserts. Other topics include online marketing, flyers, product sheets, signs, and holiday cards. Much of the advice focuses on general tips for creating good ads and for using messages and media that are relevant to your needs. "How To" sidebars give you tips on PhotoDeluxe itself. For example, you learn how to perform tasks such as placing text over a photo, picking the right colors for your ad, and overlapping text entries. A CD-ROM contains business templates, fonts, and photos, as well as a full version of Adobe PhotoDeluxe, Business Edition. --Kathleen Caster
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