Description:
People love the speed and convenience of shopping on the Web, but they're notoriously quick to avoid a site (or break off a transaction mid-sale) if they're expected to deal with an ugly or unintuitive interface. Mastering eCommerce Development: Business to Consumer documents the store-building capabilities of Microsoft Site Server 3 Commerce Edition. This book is a tutorial rather than a reference. Assuming only knowledge of basic HTML and Active Server Pages (ASP) concepts, the authors walk you through Site Server's features, alternately documenting them and inviting the reader to gain familiarity with them through exercises. The exercises are carefully designed to make the reader do various things; many of them use files on the companion CD-ROM (fully half of this book comprises printed versions of ASP files on the CD-ROM). This regimented approach to the software exposes the reader to as much of Site Server as possible, but leaves it up to the reader (and reference books) to find solutions to real-life problems. The authors pay some attention to structuring Web pages around business goals, such as getting shoppers to buy more expensive items than the ones they originally pick out, a strategy known as "upselling." You'll find Mastering eCommerce Development: Business to Consumer most useful when you know what you want to do with Site Server and want concise instructions that will solve your problem. --David Wall Topics covered: Site Foundation Wizard, product catalog design, shopping carts, order processing, order status, and cookie monitoring.
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