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Corporate Comeback: The Story of Renewal and Transformation at National Semiconductor (Jossey-Bass Business & Management Series) |
List Price: $27.00
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Description:
In 1990, National Semiconductor carried just three days of cash reserves and seemed headed toward a certain crash; five years later, it had not only survived but was being widely praised as "Silicon Valley's Comeback Company." In Corporate Comeback, Robert Miles, who helped engineer the remarkable transformation, details how it came about and what lessons others can take from it. The first chapter alone provides more information on initiating corporate change than many books offer in their entirety.
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