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Rating: 
Summary: Lacking Depth
Review: I found this to be a very superficial look and the issues involved with 1:1 marketing. 1:1 is inherently high-tech. Not enough meat!
Rating: 
Summary: The Big Picture
Review: One to one web marketing is not the latest fad, buzzword or bandwagon to jump on. It is what the internet is becoming and will be for a long time. If you are in the web business and do not understand this - you won't be in the web business for long.
Rating: 
Summary: Very High Level
Review: Thank You, Thank You, Thank You!!!!This book is by far and away the best book on Internet marketing. It is a must read for any marketing professional or for the novice. I have thrown away all of the other books about the internet that I used to own. This book is clearly written with lots of information and ideas about how to effectively take your One-to-One marketing strategy to the Web. It has saved me so much time and kept me on track. I am Marketing Analyst For a large catalog company and use this book daily. I can not possibly say enough good things. This book is worth its weight in Gold!!! Thank you, once again and I can't wait for your next book.
Rating:
Summary: The Best Internet Marketing Book There is.
Review: Thank You, Thank You, Thank You!!!! This book is by far and away the best book on Internet marketing. It is a must read for any marketing professional or for the novice. I have thrown away all of the other books about the internet that I used to own. This book is clearly written with lots of information and ideas about how to effectively take your One-to-One marketing strategy to the Web. It has saved me so much time and kept me on track. I am Marketing Analyst For a large catalog company and use this book daily. I can not possibly say enough good things. This book is worth its weight in Gold!!! Thank you, once again and I can't wait for your next book.
Rating:
Summary: Excellent introduction how to establish web strategy
Review: This book is an excellent introduction in the establishment AND in the execution of relationship marketing based strategies. It is readable, easy to understand and to follow and it gives excellent insghts how successful companies have done it. This book is one of the very feww that go straight ahead to the core of relationship marketing and explain a model how to implement it. It also examines the technology that is applied to build up a relationship marketing. Although it is already two years old, and this period of time is in the internet era incredible much, it gives excellent introduction into the concepts of one-to-one marketing reality. Excellent Book!
Rating: 
Summary: Sound practical advice in Internet Marketing Strategies.
Review: This book provides sound practical advice concerning the development and implementation of effective Internet marketing strategies. Building on the pioneering work of McKenna; and Peppers and Rogers, the core hypothesis of the book is that effective use of the web - and other Internet based communications tools (e.g. e-mail; newsgroups etc) - allows even very small firms to build customer loyalty and relationships through one-to-one marketing, at low cost. The emphasis on relationship building presents a refreshing counter-balance to the 'build it and they will come' mass marketing approach adopted by many Internet marketing authors. The web is not a mass marketing tool. First, and foremost, it is a communications tool. The book comprises twelve main chapters. Following two general introductory chapters presenting broad overviews of one-to-one web marketing and interactivity, the next nine chapters focus on specific aspects of one-to-one relationship building on the Net including, one-to-one e-mail; web site personalisation; one-to-one push strategies; web based communities; web conferencing; web advertising and promotion one-to-one; web tracking; marketing systems; and privacy issues. The final chapter considers the future of one-to-one web marketing.
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