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Summary: A Great Business Plan & Online Resource Guide!
Review: The Internet offers many people the opportunity to set up a business and to make a living. Lots of great information is available online that will assist would-be business operators to get up and running. Online Business Planning by Robert Gorman addresses many of the business planning needs faced today. Gorman offers good coverage of what it takes to draw up an effective business plan that can be used to meet a variety of business needs. According to Gorman, a good business plan should cover items such as a description of your business, information about the products and services you have to offer, industry and market analysis, customer information, marketing strategies, company personnel, information about the competition, and finances. Gorman will take his readers through the entire plan-writing process. Plenty of samples are provided in the book to put readers on the right track! Gorman provides his readers with a number of online resources that will be of great help to them. Business plan resources, business management, contract workers, obtaining loans, legal guidance, pricing advice, location selection, marketing strategies, market research, industry research, dealing with competition, and other matters are also covered. Even if someone isn't interested in developing a business plan the links are still great. These online resources are worth the cost of the book alone! Gorman offers good business information and access to plenty of online help. The companies featured in the book are among the most respected in their industries and readers should take advantage of their business expertise. This is a good business guide to have on hand!
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Summary: The liberal review of Online Business Planning
Review: This book is more of a resource guide than anything else, especially for those who are internet illiterate or perhaps to put it in more diplomatic terms, for those who do not (or rarely) perform research via the internet. However, the ideas and layout of this book provide solid definitions and samples of business plan structures in a way that appeals to beginners. The intro alone says it all: "Welcome to Online Business Planning. You probably purchased this book because you have never created a business plan before and want to learn more before starting your business, or are an experienced business planner and want to see if the Internet can help." There are 30 chapters altogether and a 14 page Directory of Resources as well as an idex, briefly covering each topic that is conducive to business planning--everything from a 9 page overview of the business plan, to legal structures of businesses, location, market research, location, to venture capital, and so on. There is even a sample business plan stragetically located in chapter 11 ! Obviously if you are an experienced business planner AND internet researcher than you really DO NOT need to buy this. =)
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