Internet Marketing Tips For Busy Executives

Rating:
Summary: Wish I'd found it sooner...
Review: After spending $50+ on magazines and other books on how to successfully market my service via the Web, I wish I would have discovered this book initially. Why read a manual when the essential checklist has already been developed? This book includes hints and reminders helpful at the design stage all the way to site maintenance. Although marketed for executives, anyone who has an Internet presence will find the information in this book valuable. It's a resource that I'll use frequently.

Rating:
Summary: Bad, Basic, Expensive, Simple, Outdated, Short, Redundant
Review: The book is made of 132 tips, around 3 or 4 per page, with no more than 160 words per page. It would be a good introdutory book for middle school students. However, if you at least read Business Week once a month, nothing new will come out

Rating:
Summary: A must-have desk reference for web masters & managers!
Review: This is a classic case of "less is more". This little book is deceptive. It is packs more real knowledge and usable ideas and tips into fewer pages than anything else on the market. The authors clearly have "been there--done that" when it comes to designing and supporting web business.

Rating:
Summary: A must-have desk reference for web masters & managers!
Review: This is a classic case of "less is more". This little book is deceptive. It is packs more real knowledge and usable ideas and tips into fewer pages than anything else on the market. The authors clearly have "been there--done that" when it comes to designing and supporting web business.