Electronic Commerce: Principles and Practice

Rating:
Summary: An invaluable, basic primer
Review: Hossein Bidgoli's Electronic Commerce: Principles and Practice is a comprehensive reference and analysis of a phenomenon that has globally revolutionized economics as we know it: e-commerce, the buying and selling of goods and services over the Internet, potentially to anywhere in the world. Among the many specific issues addressed by this fantastic guide are marketing and advertising on the World Wide Web, security issues, legal and tax issues, and how to build a successful e-commerce site. Projects and exercises to test your understanding conclude each chapter. The text's wording is straightforward, deliberately geared toward people who have had little or no experience with the Internet, and clear enough for the lay person to easily understand; anyone with a little spare time can use Electronic Commerce to teach themselves the same basic knowledge offered in entry-level seminars for hundreds of dollars of tuition. Electronic Commerce covers everything except how to create a webpage in HTML or write programs with specific computer languages/softwares, and is an invaluable, basic primer for anyone who is new to the art and skill of doing business over the Internet!