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Rating: 
Summary: Highly Recommended!
Review: At the peak of the dot-com bubble, buying Internet stocks was momentum investing at its most pure - get in when a new stock or sector is on its upswing, and get out while the gettin's good. But Peter S. Cohan has created new criteria for Internet investors to apply in the traditional method of fundamental analysis. Instead of looking to old-line gurus like Graham or Buffet for advice, Cohan draws on the business strategies of John D. Rockefeller to come up with fresh e-commerce attributes like economic leverage, closed-loop solutions and adaptive management for investors to measure. We [...] recommend this book to executives, employees and students with equal vigor, although consider yourself forewarned that Cohan's extended barking-dog analogy will grate on your nerves. Nevertheless, anyone who invests in Internet companies or even traffics in Internet commerce for business or pleasure will gain insights from this book, regardless of whether Cohan's investment criteria prove to have staying power.
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Summary: A clear articulation of how the Internet Economy works
Review: Cohan has written a solid book in which he clearly articulates the building blocks for the Internet Economy. Part industry analysis, part case study, and part inside story, the author has managed to get his hands aournd an incredibly broad, fast moving segment of the new economy. Having read way too many business books in my time, I found Cohan's straight forward, common-sensical approach to the subject matter refreshing. He combines well known cases like Yahoo with lesser known ones such as Mecklermedia that often prove to be even more informative. His clear writing style lacks the buzz-words and sales pitches which plague so many other books. The purpose of this book is to inform and it does so admirably. I recommend the book to anyone seeking a roadmap to the pitfalls and opportunities, the innovators and key players of the Internet. I have used the book with a number of clients in order to help them begin to understand the development and opportunities of this new marketspace.
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Summary: A guide through the chaotic digital economy
Review: Finally I have a model in my head to process all the information that's out there on the Internet and the digital economy. With all the hype out there, it's easy to become cynical and dismiss the Internet as simply another transition like moving from the typewriter to the dedicated word processor to the PC. Incredible market caps get all the attention today, but Peter points out that there are underlying fundamentals to look at, and they truly are fundamentals such as adaptive management, a complete solution to the customer, and leverage over the economy. In addition, Peter segments the Internet economy, showing that there are different parts to it, each of which is in a different phase of growth, some being more attractive than others. As an investor, employee, manager, or job-seeker, this book will help you put some structure into a very chaotic space. Highly recommended.
Rating:
Summary: Bringing Order to Chaos
Review: I enjoyed the book tremendously, and think Peter's done a fabulous job dissecting the Internet investment frenzy, providing the logic to the momentum everyone else seems to have missed.
Rating:
Summary: Excellent framework for analyzing internet companies
Review: Peter Cohan's book, Net Profit, is a terrific help to those who are looking for investment opportunities in the internet space. The book is very well structured and organized. The author has divided the internet business world into logical sectors which makes this confusing space easier to understand. Most importantly, he has developed a solid framework for thinking about each sector as well as the specific internet companies and their profit potential. I highly recommend this book to others who are making investment and business decisions in this new era of the internet. Great book!!
Rating:
Summary: You must read it.
Review: Practical and effective. A balanced book with an understandable writing and depth of analysis.
Rating:
Summary: Net Profit can add to your bottom line.
Review: This book is a "must read" for anyone with an interest in developing a strategic understanding of the business world surrounding the internet. It is not just a collection of unrelated stories about e-commerce and technology. Peter Cohan provides a very insightful and practical framework for evaluating investments in various dimensions of internet business. He de-mystifies many of the key technology aspects of the internet with concise industry segmentation and the use of familiar, yet powerful, business language. His research into the role and influence of venture capital firms is great! There is something useful in this book for everyone from the CEO in almost any industry down to the business student.
Rating: 
Summary: Entry level
Review: This book is good for Newbie to the internet but certainly don't worth a look for someone looking for insight.The framework is nothing new but more or less a simplified business plan. In Chapter 13, Advice for Internet Management and Investors sounds like a common sense and existing strategy using by most of the dotcom. Common Sense: Strategy 1 of those advices is moving the company into a more profitability region in short. (It dividies the market into 3 levels of profitability. so called Lossware, Brandware and Powerware. Well, no matter if it is New or Old economy, there is always different degrees of profitability.) Existing strategies: Selling out of a porfolio builder, deep pockets and restructuring. We are seeing consolidation in the market a long long time ago and a lot of big or small players already know it is the way. This book is more like a news reporting and a lot of newly invented words cannot make this book a standard of new economy rules but disappoint me only.
Rating:
Summary: Net Profit
Review: This is the most lucid, sensible analysis I've read thus far of the likely implications of engaging in e-commerce from different strategic perspectives and business models. Cohan provides a valuable framework and applies it to scores of real cases. I find myself returning to his book time and again to apply his methodology. His only off-base advice: don't invest in companies led by folks over 35. I'll forgive him that one. The rest of the book is a real gem. It should age well.
Rating:
Summary: Peter Cohan has "got it"!
Review: Whatever combination of education and experience Peter Cohan has accumulated that would permit him to so clearly and intelligently dissect the wild and wooly world of Internet business, they certainly have played in concert to produce "Net Profit." The field is complex and misunderstood enough as it is. And Cohan has done the impossible---stepping into the shoes of the investor, the E-Commerce businessman, and the non-E-Commerce businessman to make sense of this recondite world from the perspective of each, and producing a valuable resource for each. A must read for those that think that "dot.com" is the key to the kingdom.
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