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Rating: 
Summary: Great book!
Review: I have been reading your Online Marketing Handbook to help me reposition my career from broadcast sales to internet sales and have found it extremely helpful.
Rating:
Summary: Great Book!
Review: In several years online, this is the first time I have written email for the sole purpose of commending a product wholeheartedly and without reservation. I borrowed your Online Marketing Handbook from my local public library out of curiosity, and became progressively more impressed as the pages turned.I am a 33 year old student of Travel and Tourism, and will open a travel agency in a couple of years. My weaknesses however, are in sales and marketing, (which I am studying) and your book has provided me with many answers to questions; some of which I had not yet thought of asking. Your examples and case studies are great resources, and you present currently practised techniques in a thoughtful, non-judgemental manner; discussing their pros and cons objectively. Moreover, the number of online resources relevant to your subject that you reveal would almost justify the cost of your book alone. To summarise; thanks for a terrific resource, you can count on at least one sale to me, and I hope you make as much money from the Online Marketing Handbook as I intend to from its use.
Rating:
Summary: Great Book!
Review: This book is organized very well. The "Constructing an on-line marketing business plan" is excellent. The 101 Reasons to be on-line section will pay for itself. You will be able to attain financing much easier because the reasons are expressed clear and concisely.
Rating:
Summary: A Very Helpful Read
Review: Updated for 1988, this is one of those books that is organized for easy scanning - a fact I really appreciate. I particularly enjoyed the chapters on Interactive Media Relations and Building Relationships with Reporters. The large number of case studies, online resources and specific strategies found within this book make for an easy recommendation.
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