Description:
Joseph Lowery believes that any large enough corporation that hasn't established an intranet is asking to be overwhelmed by its competition. He demonstrates how wiring a company for both internal and external Net communications enables companies to produce with high speed, high quality, and low cost--a trio from which, previously, a company was expected to select two and sacrifice the third. By showing the advantages intranets and extranets bring to all aspects of corporate operations, he makes the case that the technology offers a typical return on investment of 1,000 percent or more. Lowery first helps you determine the value of adding an intranet and Internet connection to your business, suggesting how it can enhance research and development efforts. The next few sections are organized by divisions of a typical business and describe the various assets that divisions such as human resources, production and operations management, information technology, and information management can gain from intranets and extranets. The rest of the text discusses marketing and sales opportunities, including how to deal with the vast amount of business that Internet-based marketing can bring in, and how to use your Web site for selling and for sales force automation. Short case studies throughout demonstrate how various techniques have worked for corporations, ranging from Levi-Strauss to Federal Express. --Elizabeth Lewis
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