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Rating: 
Summary: Exciting and educational!
Review: At last! A book that tackles this potentially dry subject with intelligence, wit and fun! I cannot imagine a reader (tekkie or not) who wouldn't both enjoy and learn from "How Did They Do That?". The author's humor, experience and vast understanding of the subject enfuse this book with richness and playfulness. I have learned and continue to learn many new ideas about motion graphics. The illustrations and photography are beautifully done. In short, Mr. Greene's book is very enjoyable, highly educational, and entirely satisfying.
Rating:
Summary: Exciting and educational!
Review: At last! A book that tackles this potentially dry subject with intelligence, wit and fun! I cannot imagine a reader (tekkie or not) who wouldn't both enjoy and learn from "How Did They Do That?". The author's humor, experience and vast understanding of the subject enfuse this book with richness and playfulness. I have learned and continue to learn many new ideas about motion graphics. The illustrations and photography are beautifully done. In short, Mr. Greene's book is very enjoyable, highly educational, and entirely satisfying.
Rating:
Summary: Very Well Written with Pretty Pictures too!
Review: Mr. Greene displays knowledge of the subject, an eye for the obsurd and unusual, and a passion for motion pictures/pixels. Not bad for a freshman effort...three thumbs up!
Rating: 
Summary: How did they do that, THAT IS A QUESTION ?
Review: The book starts well, but very soon the case studies get very brief and almost vague. You will learn more by reading articles from Design in Motion homepage.Or,if you really want to know how they did it, I recommend "After Effects in Production", where Trish&Chris Meyer included many case studies form major studios. Don't waste your money on this book, because you won't learn much.
Rating:
Summary: demystifies award-winners, makes me a winner too
Review: This book helps me EVERY time I need help on a new project. It demystifies so many different processes and techniques, I feel more gutsy when I take on new design challenges. A few of my clients also notice that my work has come up to a new level of excellence -- and I know that this book has helped make a difference. Yes, the pictures are awesome, PLUS the writing style makes it so easy understand and even PLAYFUL, which makes studying fun and gives me more confidence in client meetings and when I'm off on my own turning around a project on tight deadline. Also, I find that when I explain technical stuff to clients now, I'm a better communicator because of this book -- and my clients love that, of course. When a book makes a difference like that, it's a rare gem.
Rating:
Summary: An excellent source of information and inspiration
Review: Well, *I * really enjoyed this book. It's not just pretty pictures; there is real substance here. It's got an excellent sampling of projects from a wide range of disciplines ranging across Film, Broadcast and New Media. I especially enjoyed the scope of the book in assembling work from both domestic and international artists. The book's strength comes from the quality of the projects and the crisp writeups. It 's fascinating to see where other designers have taken their
creativity and how they have approached their work.As for the project writeups, they worked for me. The book is written "high level", i.e. no tips and tricks, but is definitely informative and insightful. It's great for quickly understanding how a project was approached from both a creative and a production perspective. All in all, an excellent source of information and inspiration.
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