Managing Your Band, 3rd Edition : Artist Management: The Ultimate Responsibility

Rating:
Summary: What a Great Resource!
Review: This is an excellent book, and its subtitle (Artist Management: The Ultimate Responsibility) is proved throughout the book. Written by a college professor, this book gave me so many answers about the music industry that I was looking for. Topics include Personal Management, The Contract, Legal Aspects, Marketing the Artist, The Record Company, Touring, Care and Feeding of the Creative, Merchandising, Endorsments & Sponsorship, Business Management, and Case Studies on Legal Battles. Before I read this book, I was remotely considering going into music business management. Now I'm sold!! Now what does that tell you about the depth of this book?

Rating:
Summary: What a Great Resource!
Review: This is an excellent book, and its subtitle (Artist Management: The Ultimate Responsibility) is proved throughout the book. Written by a college professor, this book gave me so many answers about the music industry that I was looking for. Topics include Personal Management, The Contract, Legal Aspects, Marketing the Artist, The Record Company, Touring, Care and Feeding of the Creative, Merchandising, Endorsments & Sponsorship, Business Management, and Case Studies on Legal Battles. Before I read this book, I was remotely considering going into music business management. Now I'm sold!! Now what does that tell you about the depth of this book?