High Concept : Movies and Marketing in Hollywood

Rating:
Summary: A Concept of Hollywood marketing
Review: A good book for those interested in marketing in relation to specific films, statistics, genre's and era's. Film facts joined with marketing concepts make this one of the best books out there on American film marketing. High concept is a first step to understanding box office success in America.

Rating:
Summary: RUN, DON'T WALK, TO THE CAMPUS BOOKSTORE!
Review: Should be required reading not just for pointy-headed film students, but for film enthusiasts everywhere. This smart, tightly researched tome on the way Hollywood thinks you and I think offers valuable insight into the commodification of film as "thing", as opposed to art. Having revisited this book recently, I realized how much Dr. Wyatt's lucid recounting of overblown 80's movie marketing reads like a blueprint for the (continued)excesses of the 90's. Indie crushes notwithstanding, clearly Hollywood has not learned much. Let's just hope there won't be any more ad-nauseum flogging of mystical golf flicks starring Matt Damon and Will Smith.