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Rating: 
Summary: Extremely Relevant, Useful and Chuckle-Out-Loud Funny
Review: I already bought a copy and will be purchasing a few more for my colleagues and clients as gifts soon. This is excellent and entertaining reading for anyone who wants to learn how to be agile in a fast-paced market. And, when is the business world not fast-paced? If you stop adjusting, adapting, or don't keep fighting, you will lose opportunities and business, or simply fall behind and get lost among your competition. The book has modern, good-natured and useful reminders to keep you motivated just when you feel you're doing well enough or, maybe not well enough yet, such as: 'As long as we're still fighting, we are, by default, still winning.' The book includes case studies on brands we can't escape and seem to have no choice respecting or loving for their successes, even during the downturn -- AT&T, Tar-zhay, Maxim, eBay and HBO. So, these and the many others should be interesting to everyone. And, it's fun reading along the way. Well worth the money. If anything, this is a good book to put on your desk or coffee table to impress your smart, witty friends and intimidate co-workers passing through your office --yeah, a companion to your well-handled Art of War by Sun Tzu, showing them your knowledge goes way back and you're always at least three moves ahead.
Rating: 
Summary: Entertainment, not for learning about business
Review: This book is fluff. Hint: There's a review of the book from Maxim Magazine (great mag, but not for business) on the back cover. Book formula is "Here's this concept. Let's spend about two pages on it, and then about two pages on an real-world example. There isn't enough time spent on the concept, or the real-world example.I picked this book up at the airport for something to read on a short trip, without checking out any Amazon reviews on it. Learn from my mistake - do yourself a favor, pass over this book.
Rating: 
Summary: dont waste your time
Review: This book really is tripe, from the perspective of actually learning anything about guerrilla marketing other then a series of extremely brief case studies.
The examples were good, and brought to light a few interesting ideas, but at the end of the day the author simply presented these one after the other, alongside a series of pictures of chairman mao photoshopped in.
The issue was none of these examples were followed through in anyway, and there was zero analysis.
While the author clearly made an attempt to make this book light hearted and amusing, it really didn't work, and ultimately provided very little useful information and made light of the attrocities commited by this dictator.
I simply cannot reccomend it to anyone.
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