Popular Art Deco: Depression Era Style and Design

Rating:
Summary: Downmarket Deco on Main Street
Review: Most books about Art Deco rightly cover the fine art aspects of the movement but the authors of this lovely book explore the way commerce used deco styling in mass produced products available on any Main Street. It would be a good few years before an art style was used again to sell things, namely pop art in the mid-Sixties.

Look at the many photographs of everyday items in the book and it is clear that manufacturers copied whatever deco style elements they wanted to enhance the sales potential of their products, at the same time a group of industrial designers where developing America's unique design style, streamline and contributing more elements to be copied, a good example are the three speed lines that popped up on many products.

I think the illustrations in the book are well chosen and they really do cover everyday items in use during the Depression years and nicely the text is broken up with various interesting sidebars like the one on Dolores Del Rio's moderne house or festive season graphics or Deco Mexicana. To compliment this excellent survey have a look at 'Streamline' (ISBN 0811806626) by Steven Heller and Louise Fili, basically a visual book with several hundred examples of everyday graphics. Both books cover so well two exuberant art styles that everyone could share and so were truly democratic.