Latitudes & Attitudes: An Atlas of American Tastes, Trends, Politics, and Passions : From Abilene, Texas to Zanesville, Ohio

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	Latitudes & Attitudes: An Atlas of American Tastes, Trends, Politics, and Passions : From Abilene, Texas to Zanesville, Ohio
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Where bagels are king, Twinkies don't flourish. And Alaskans buy fewer home pregnancy tests, but they're better-than-average book purchasers. What's it mean? With this remarkable atlas of marketing surveys, you can make a case for almost anything. If you can eat it, read it, visit it, watch it, play with it or listen to it, chances are it has been a survey subject, and this reference work has some fun with it. The first section is an array of clever and sometimes outlandish comparisons. The second half offers what's-hot, what's-not profiles of the nation's 209 consumer markets.