Pop Music - Technology and Creativity: Trevor Horn and the Digital Revolution (Ashgate Popular and Folk Music Series)

Rating:
Summary: Definitely a 'must'
Review: Pop Music, Technology and Creativity is the most original and wide-ranging book on pop music I have ever read. While focusing on the use of technology, which Warner considers to be one of the distinctive traits of pop music, this book is obviously not intended for the « techies ». Warner is careful to avoid all unnecessary jargon, and technology is always discussed in terms of its creative potential - never in a vacuum.
One of the many strengths of this extremely well informed book is that pop music is seen as a complex and multifaceted artefact produced by people who are both commercially aware and aesthetically motivated. Trevor Horn is a particularly good example of this, as confirmed by the long interview with him that concludes the book.
But this is not a book about Trevor Horn; it is about pop music and British pop music in particular. The seven recordings carefully analysed by Warner serve to highlight one or more interesting aspects of pop such as: the way in which the complexity of the production techniques can be reflected in the lyrics ('Video Killed the Radio Star'); scratching and sampling, and all their implications (McLaren's 'Buffalo Gals'); the interaction between performer and producer ('Owner of a Lonely Heart'); the use of repetition and the importance of remixes ('Relax'); the manipulation of timbre and space (Who's afraid of the Art of Noise) ; the merits of the sequencer (Propaganda) ; the use of the Fairlight (Slave to the Rhythm), etc.
Far from being a narrow, self-contained, unit, each of the analytical chapters echoes and/or develops points touched upon previously. Furthermore Warner is always happy to elaborate on the wider musical implications of the points he makes and never ignores the visual or cultural aspects of the final product.
The result is a rich, subtle and multifaceted book which I found well written, informative, full of surprises and highly stimulating. Definitely a 'must'.