Objects of Desire: Design and Society Since 1750

Rating:
Summary: Who "designed" modern culture?
Review: Design, according to Adrian Forty, encompasses not just how things look, but how they are made and marketed as well. In a very readable and well-illustrated book, Forty shows how design reflects and changes culture. His fascinating historical accounts show how modern consumer society developed. Victorian pocket knives, for instance, mirrored and reinforced that era's strict social structure. In another example, Forty reaches back to the 1750s to show how Wedgewood china introduced revolutionary changes in industrial manufacturing, design, and marketing that made the industrial revolution possible. Objects of Desire should appear on the reading lists of every design department and business school