Surviving in the Security Alarm Business

Rating:
Summary: Salesmanship in the security alarm business
Review: The author is director of Dealer Development for ADT Security Systems with 30 years practical field experience. The back cover includes an endorsement by Tom Hopkins, Master Sales Trainer, author of How to Master the Art of Selling. The title of the book suggested to me that it would be dealing with many areas of the security alarm business. But from front cover to back, it very heavily emphasizes professional salemanship. How to effectively find pro sales people, train them, help motivate them to increase sales. Most of this information about salesmanship is general - not particularly confined to the security alarm business. The words, "salesperson" or "salepeople" can be found on almost every page of this book. The author does have another book, "The Formula for Selling Alarm Systems" which he states will teach you how to sell alarm systems. He goes on to say it is the best alarm sales training book available today. So if alarm salesmanship is what you are interested in, that is the book you should probably get considering the author's credentials. "Surviving in the Security Alarm Business" is just another salesmanship book. This one, however, just doesn't come as highly recommended by the author. In fact, he uses "Surviving in the Security Alarm Business" to promote the other book including training videos and provides address & phone number for ordering.