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Rating: 
Summary: Every Santa loves a Coke.
Review: I've been searching for years,for a book about Haddon Sundblom's Santa's. The people who really should buy this book are art lovers,who think that Victorian/Edwardian Santa's were the best. I would rate Sundblom's Santa's with the masters of long ago, and personally think he was a genius of OUR time. The text against each large colourful picture is short,and very informative. The only reason I have'nt given it all 5 stars,is because it does'nt have all the Santa's Sundblom painted. I do hope there will be another volume containing all the missing paintings. Best wishes, Ray. P.S.It's Christmas every day in my house!
Rating:
Summary: Every Santa loves a Coke.
Review: I've been searching for years,for a book about Haddon Sundblom's Santa's. The people who really should buy this book are art lovers,who think that Victorian/Edwardian Santa's were the best. I would rate Sundblom's Santa's with the masters of long ago, and personally think he was a genius of OUR time. The text against each large colourful picture is short,and very informative. The only reason I have'nt given it all 5 stars,is because it does'nt have all the Santa's Sundblom painted. I do hope there will be another volume containing all the missing paintings. Best wishes, Ray. P.S.It's Christmas every day in my house!
Rating:
Summary: Santa Claus, almost complete.
Review: It didn't take the world long, in the thirties, to accept that the man in the Christmas Coke ads was Santa and this delightful book displays Haddon Sundblom's paintings over thirty-three years. If you see a tall, thin man dressed in red and carrying a sack of toys the chances are that it was painted before 1933. Sundblom wisely thought a fat jovial looking guy had more credability than a thin one.
Wonderful though this book is I wish the authors had gone the extra mile and made it a comprehensive study of his Santa paintings, his work for the years 1941, 1957 and 1963 are missing. The text refers to alternative paintings created in some years to fit the various media used (billboards, magazines ads and retail unit cutout figures etc) some of these paintings are shown but not all. Most of the paintings are shown without advertising copy, I would like to see how the copy or headlines were used, a small reproduction would have been useful. They could have reproduced the back cover of the The National Geographic which Coke used every December for a Sundblom Santa ad. A lovely book but I am disappointed that the full potential of the subject was not realised.
Rating:
Summary: Santa Claus, almost complete.
Review: It didn't take the world long, in the thirties, to accept that the man in the Christmas Coke ads was Santa and this delightful book displays Haddon Sundblom's paintings over thirty-three years. If you see a tall, thin man dressed in red and carrying a sack of toys the chances are that it was painted before 1933. Sundblom wisely thought a fat jovial looking guy had more credability than a thin one.
Wonderful though this book is I wish the authors had gone the extra mile and made it a comprehensive study of his Santa paintings, his work for the years 1941, 1957 and 1963 are missing. The text refers to alternative paintings created in some years to fit the various media used (billboards, magazines ads and retail unit cutout figures etc) some of these paintings are shown but not all. Most of the paintings are shown without advertising copy, I would like to see how the copy or headlines were used, a small reproduction would have been useful. They could have reproduced the back cover of the The National Geographic which Coke used every December for a Sundblom Santa ad. A lovely book but I am disappointed that the full potential of the subject was not realised.
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