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Rating: 
Summary: Direction for Sound Decision-making about Biotech Food
Review: As the mother of three young children, I found First Fruit accessible, reassuring and empowering. I'm concerned about the food that my family eats. Is it healthy, pure and wholesome? How do I make good decisions about food for my family? Enter First Fruit. It reads like a novel, fast-paced and enthralling. In the midst of this most important and well-written story, Belinda Martineau delivers information that helps me to break out of my confusion, fears and ignorance about biotech food. She thoroughly and respectfully covers the science and history of this monumental venture. She humanizes it by bringing the players involved to life - warts and all. As the book draws to its conclusion, after many hilarious, infuriating, egomaniac, frustrating, cruel, brilliant, and optimistic moments told, my concerns for my family come full circle. What is healthy, pure and wholesome for our world? How do we, or should we, as industries, governments, academics, NGO's and the general public make good decisions about food for our world? With a fabulous birth metaphor and without an alarmist tone, Belinda Martineau points us all in the right direction.
Rating:
Summary: Direction for Sound Decision-making about Biotech Food
Review: As the mother of three young children, I found First Fruit accessible, reassuring and empowering. I'm concerned about the food that my family eats. Is it healthy, pure and wholesome? How do I make good decisions about food for my family? Enter First Fruit. It reads like a novel, fast-paced and enthralling. In the midst of this most important and well-written story, Belinda Martineau delivers information that helps me to break out of my confusion, fears and ignorance about biotech food. She thoroughly and respectfully covers the science and history of this monumental venture. She humanizes it by bringing the players involved to life - warts and all. As the book draws to its conclusion, after many hilarious, infuriating, egomaniac, frustrating, cruel, brilliant, and optimistic moments told, my concerns for my family come full circle. What is healthy, pure and wholesome for our world? How do we, or should we, as industries, governments, academics, NGO's and the general public make good decisions about food for our world? With a fabulous birth metaphor and without an alarmist tone, Belinda Martineau points us all in the right direction.
Rating:
Summary: Highly readable account of thought provoking subject matter
Review: First Fruit presents the story of Calgene's development of the Flavr Savr tomato, the world's first bioengineered food. The book provides interesting insights on many aspects of the project. Calgene and its investors poured more than $200 million into what turned out to be a flawed hypothesis - that Calgene's scientists could produce a firm, great tasting tomato capable of withstanding the rigors of transportation from the fields to supermarkets at a commercially viable price. First Fruit is very well written and conveys its subject matter in a reader-friendly conversational style that those of us without Ph.D.'s can understand.The book recounts the emotional roller coaster ride inside Calgene as project scientists encountered a seemingly endless string of scientific, regulatory, and legal obstacles. The strain brought out admirable qualities in some people and questionable conduct in others. One highlight is Dr. Martineau's description of her own "inquisition," where she unsuspectingly walked into what had been billed as a staff meeting only to be confronted by seven "true believers" who proceeded to berate her for what they perceived to be her lack of loyalty to the cause. Then there is the story of the arrival of the first truckload of Flavr Savr tomatoes. Numerous Calgene officers and directors traveled to Chicago, hoping to see proof that their miracle fruit had solved the transportation problems that had plagued the industry. Instead, they were greeted by the spectacle of tomato puree leaking from the truck. Not one tomato had survived the trip. One employee repeatedly intoned, presciently, "It's over, it's all over." First Fruit concludes with a thought provoking discussion of Flavr Savr's impact on the Food and Drug Administration's scrutiny of genetically engineered plant applications. Dr. Martineau relates how the relatively minor genetic engineering involved, together with the apparent absence of any negative side effects, may have lulled the FDA into a false sense of security. Given recent news accounts, such as those of the widespread contamination of numerous corn products with StarLink genetically engineered corn not approved for human consumption, this discussion may be the most important in the book.
Rating:
Summary: Highly readable account of thought provoking subject matter
Review: First Fruit provides an interesting, quick read of a Califonia company's effort to develop and sell the Flavr Savr tomato - the first gentically engineered, but not the last, whole food. Written by a Flavr Savr researcher, the book highlights the internal clash between business executives seeking immediate financial returns and scientists charged with coming up with a high-tech tomato that genetic science had not yet produced for general salad consumption. The book's middle-third is a little too technical if you never managed better than a C+ in chemisty or biology, but the insider's view of the struggle to get the new tomato to market and her responsible conclusions make this book a must read for anyone interested in the emerging global role of biotechnology.
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Summary: Managerial strategies and research projects in action
Review: This book have some very interesting perspectives: 1) The book is an insiders view on the development of the biotechnologies presented in a non-glamourous style 2) The book is a witness that standard strategic thinking has it limits when it come to explain the nature of biotechnology development. Also the book's description of how the development of the Flavr Savr tomato was approved and how this became a FDA standard is very interesting reading to people who think of public regulatory work as totally independent of corporate interests. The book is much more intense than Kidder's book: The Soul of the New Machine and that says something of the quality of Martineau's book.
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