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Rating: 
Summary: Disappointed
Review: For a while, I had been meaning to learn how to make baskets for family and friends on special occasions. When I saw this book, I thought it would help me, so on the next special occasion a family member had, I put my knowlegde to use. It was a hit! People even thought I bought the gift basket! Everyone was asking me how I came up with the ideas, where I bought the items, etc. I couldn't be more happy that I bought this book!
Rating: 
Summary: Great way to learn!
Review: For a while, I had been meaning to learn how to make baskets for family and friends on special occasions. When I saw this book, I thought it would help me, so on the next special occasion a family member had, I put my knowlegde to use. It was a hit! People even thought I bought the gift basket! Everyone was asking me how I came up with the ideas, where I bought the items, etc. I couldn't be more happy that I bought this book!
Rating: 
Summary: Mediocre
Review: Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention.The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business. I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.
Rating:
Summary: Mediocre
Review: Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention. The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business. I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.
Rating:
Summary: Not as impressed
Review: I honestly thought this would be a "Bible" given her influence in the industry. This is better suited to someone with the business already started. For a better start up guide try Shirley George Frazier. However, This book spent a considerable amount of time on customer service, appearance and marketing. Not enough of the basic how to's.
Rating:
Summary: A Must Have!
Review: This book really helped me understand the business end of gift baskets. I have made baskets for my friends and family and wanted it to become more. Cynthia McKay has a way of making learning fun. I hope she has more books available!
Rating:
Summary: A Must Have!
Review: This book really helped my wife and I get our gift basket business going. We were looking for an insider's view on the business. It was great to get the Do's and Don'ts of setting it up from someone who's successfully done it herself. I appreciated the author's focus on details I might not have otherwise considered until they bit us. We found her style funny and insightful. I heartily recommend "The Business of Gift Baskets" as a good resource for others who are starting out.
Rating:
Summary: Excellent resource
Review: This book really helped my wife and I get our gift basket business going. We were looking for an insider's view on the business. It was great to get the Do's and Don'ts of setting it up from someone who's successfully done it herself. I appreciated the author's focus on details I might not have otherwise considered until they bit us. We found her style funny and insightful. I heartily recommend "The Business of Gift Baskets" as a good resource for others who are starting out.
Rating:
Summary: Disappointed
Review: To be honest I was disappointed in this book...I was looking for a book that would tell me how to create a gift basket instead I found a book that told mostly about marketing and general principals for running a business. It didn't even give the formula for how to price a basket, and very few resources were listed. I found How to Start a Home-Based Gift Basket Business, 2nd by Shirley George Frazier to be much more instructional and step-by-step. How to Start a Home-Based Gift Basket Business, 2nd
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