International Marketing Research

Rating:
Summary: Decent overview of international marketing research
Review: I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.

Rating:
Summary: Decent overview of international marketing research
Review: I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.