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Rating:  Summary: Business basics - reader friendly Review: As it states in the intro, "this guide helps everyone who plans, designs or pays for printing." It is one of the most complete, well explained and understandable books I have seen on printing. It explains not only the printing process but steps that you can take to make sure a print job meets the needs of the project as well as some ways to save money on your printing costs. This is another one of those must haves for any designer and in most cases any business that wants to understand a little more about the printing process and how they might be able to cut costs in ways that their designer or printer may not have mentioned.
Rating:  Summary: GOOD PRICE Review: If your going to Fairleigh Dickinson University you will need this book if your taking Digital Design and Graphics Price is GOOD
Rating:  Summary: Excellent book, but be sure it's right for you. Review: When I bought this book, I was totally uninformed about printing, period. I needed to learn about printing to complete a project. This is really an excellent book. It explains the different types of printing and their applications, use of color, planning your print job, cutting costs, etc. Everything you want to know, it's here.My only complaint (and this is my own fault) is that after buying it, I realized it is mostly about offset printing processes, and for my particular project, I need to use digital printing because the quantities I need are too small to make offset printing cost effective. I wish I had understood that before I bought the book. But I'm giving it a "5" anyway because that is not the author's fault. Having said that, I may eventually need larger quantities; if I do, this is a wonderful reference to have on hand.
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