Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits

Rating:
Summary: A great way to diversify your non-profit's income!
Review: "Selling Social Change (Without Selling Out)" is a welcome new resource for all nonprofit fundraisers. Inspiring, well-written and full of practical tips, this book will help you determine whether or not your organization should pursue earned income revenue. Robinson is clearly committed to teaching social change activists all he knows about effective fundraising strategies. Take advantage of his 20 years of experience and buy this book!

Rating:
Summary: Useful information, but you have to work to find it.
Review: Author Robinson, who benignly describes himself as an "anti-capitalist," provides some useful information and guidelines for unsophisticated non-profit agencies contemplating social entrepreneurship. Unfortunately, he cloaks the good stuff with so much undisguised leftist, liberal activist commentary, he spoils it for those of us who tend to more moderate or conservative views about the merits of capitalism (historically the only successfully sustainable economic model). Still, most non-profits will find practical food for thought, even if they have to "hold their nose" while swallowing it.