Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Stategies for Savvy Entrepreneurs

Rating:
Summary: Buckle Your Seatbelts, Get Your Brain in Gear, and Go!
Review: Don't be deterred by the title and subtitle, nor by the sometimes overheated diction. (Initially, I was.) This book provides an abundance of practical strategies, tactics, and suggestions which can be of invaluable assistance to males as well as to females, to corporate marketing executives as well as to entrepreneurs. Without apologies, Ross has an in-your-face style. She wastes neither her time nor her reader's in getting to the point, nailing it, and then moving on to another point.

She organizes the material within six Parts:

I. Empowering Marketing Maneuvers

II. Illuminating Publicity Techniques for Femme Fatales and Grande Dames

Note: As I previously suggested, ignore the overheated diction.

III. "Out of the Box" Thinking -- Nontraditional Marketing

IV. Mission Possible -- Unstoppable Direct Marketing

V. Maximize Your Strengths -- More Gutsy Strategies for Wonder Women

NOTE: See previous "Note."

VI. Sources & Resources Packed With More Power Than a Protein Bar

She also includes a "Recommended Reading" section. Because other excellent books have been published since 2000, I presume to suggest several at the conclusion of this review.

Ross obviously favors a tone and diction in her writing which could perhaps (just perhaps) distract some readers from the fundamentally sound material she provides. She may seem playful at time but she is nonetheless quite serious about the importance of combining prudent speed with relentless determination to achieve what Jim Collins calls a BEHAG: a Big Hairy Audacious Goal. Only in recent years have women somehow overcome formidable barriers to achieve success in the business world, most of which were installed and then sustained by men. Today, at least 80% (and probably more) of the growth our nation's GNP has been achieved by companies with 20 or fewer employees and a substantial majority of those companies are owned by women.

This book will be of substantial benefit to those women but also to other women who need both encouragement and guidance, either to join the ranks of company owners or to expedite the progress of their careers within other organizations. I am also convinced that this book will be of substantial benefit to other entrepreneurs, male or female, who also need such encouragement and guidance. I urge those who share my high regard for this book to check out the Customer Reviews of the works identified by Ross in the "Recommended Reading" section.

Here are other works which should also be seriously considered: Beemer's Predatory Marketing, Catalyst's Advancing Women in Business, Jennings and Haughton's It's Not the Big That Eat the Small...It Is the Fast That Eat the Slow, Glaser and Smalley's Swim with the Dolphins, Kawasaki's Selling the Dream, Landrum's Profiles of Female Genius, Morgan's Eating the Big Fish, Breaking the Glass Ceiling co-edited by Morrison, White, and Van Elsor, Swiss's Women Breaking Through, Taylor and Archer's Up Against the Wal-Marts, and Wymard's Conversations with Uncommon Women. Amazon.com features Customer Reviews of these works also.

Rating:
Summary: GREAT!
Review: Great book. I never write reviews, but it was so good I was compelled to write this. Great ideas, not too advanced, not too simplistic.

Rating:
Summary: A Must-Have Marketing Book!
Review: I highly recommend this book! If you're a woman (or a man, for that matter!) in business, "Hussies" offers a nonstop stream of excellent, why-didn't-I-think-of-that ideas. Ross offers strategies from the get-go of starting a business--choosing a name, logo, site of operation-to quick and easy marketing ideas to media tips and the psychographics(formerly known as demographics) of potential customers.

Although Ross is a successful businesswoman, this book isn't a recap of her success story. What I really enjoyed about this book is that it includes accounts of the professional achievements of women in various professions in all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone.

The book is divided into sections that cover different areas of marketing, so it's not necessary to read the book from cover to cover. You can just pick a chapter when you need some inspiration. And get your highlighter ready because there are tons of web addresses listed in the book that are worth checking out.

If you're put off by the title (personally I find it to be clever and in keeping with Ross' quirky humor injected throughout the book), then don't buy this book. But then of course it may be your competitors who learn how to "kick butt" in the business world....

Rating:
Summary: A Gem of a Book for Brazen Hussies
Review: Shameless Marketing is not for the weak. It's packed with great ideas, funny little jokes, and a little female humor. Don't let that stop you from reading this book if you're a man. The ideas cross the gender line and pack a punch. I found that no matter what business you're in, this book will help. More than once I found myself saying, "Yes!" when an idea hit home. Shameless Marketing for Brazen Hussies is insightful and entertaining. That's something that hasn't been the norm in marketing manuals. Way to go, Mrs. Ross.