Dealing Effectively With the Media (Crisp Fifty-Minute Books (Paperback))

Rating:
Summary: i wouldn't bother
Review: I found this book to be too out of date to be of any help. Like laws that have not kept up with the technology, this book is also incapable of dealing with the modern media. I'd suggest reading Guerrilla PR Wired by Michael Levine for a more up to date and relevant techniques.

Rating:
Summary: i wouldn't bother
Review: This book is simply too limited in scope and too outdated to satisfy the needs of most people who will be dealing with the media. In my job as a Media Relations officer with NATO, and with first-hand experience in working as a spokesman in a high-profile environment, I am responsible for helping senior leaders work effectively with the media. I am therefore constantly reading new material and books to learn from the experiences of others. If I were to tell the people I work with to read one book on the subject, this one would not be very high on the list. It's relatively narrow focus on predominantly one type of interview -- live television -- doesn't fit into what most people will face when dealing with media today. Seldom will people face live television when giving an interview, although many of the techniques he recommends remain useful and valid in many environments. Having said that, he emphasizes the right areas and I found many useful points that I will integrate into my own training program. The interview-guidelines list is very good, as is the Prioritized List Concept to prepare for an interview. If you're looking for just one book, this probably doesn't present the comprehensive view you need of today's media and how to give effective interviews. But if you're looking for a few pearls to add to your knowledge, or if you just can't make it through a book on the subject that is more than 75 pages long, this is worth the money.

Rating:
Summary: If looking for just one book on media, this isn't it...
Review: This book is simply too limited in scope and too outdated to satisfy the needs of most people who will be dealing with the media. In my job as a Media Relations officer with NATO, and with first-hand experience in working as a spokesman in a high-profile environment, I am responsible for helping senior leaders work effectively with the media. I am therefore constantly reading new material and books to learn from the experiences of others. If I were to tell the people I work with to read one book on the subject, this one would not be very high on the list. It's relatively narrow focus on predominantly one type of interview -- live television -- doesn't fit into what most people will face when dealing with media today. Seldom will people face live television when giving an interview, although many of the techniques he recommends remain useful and valid in many environments. Having said that, he emphasizes the right areas and I found many useful points that I will integrate into my own training program. The interview-guidelines list is very good, as is the Prioritized List Concept to prepare for an interview. If you're looking for just one book, this probably doesn't present the comprehensive view you need of today's media and how to give effective interviews. But if you're looking for a few pearls to add to your knowledge, or if you just can't make it through a book on the subject that is more than 75 pages long, this is worth the money.

Rating:
Summary: COMPREHENSIVE, EFFECTIVE...AND FUN!
Review: This is a great book from the "FIFTY MINUTE" Series of books. A lot of info, but not overwhelming. Quizzes, examples, samples,and tips add to the enjoyment, and educational component of this book. I ordered 20 books to give to attendees at a Media and Public Relations seminar that our association presented recently. I used a couple of the quizzes in the book as handouts prior to giving them the books. I highly recommend it!

Rating:
Summary: COMPREHENSIVE, EFFECTIVE...AND FUN!
Review: This is a great book from the "FIFTY MINUTE" Series of books. A lot of info, but not overwhelming. Quizzes, examples, samples,and tips add to the enjoyment, and educational component of this book. I ordered 20 books to give to attendees at a Media and Public Relations seminar that our association presented recently. I used a couple of the quizzes in the book as handouts prior to giving them the books. I highly recommend it!