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Summary: An Anthropologist's Guide to the 1970's
Review: Perfectly suited to its target audience both in subject matter and in presentation, this little encyclopedia is guaranteed to be incomprehensible to anyone who was not a small child during the Ford and Carter administrations. It is an exhaustive laundry list of toys, television shows, and other products marketed to children mostly in the 1970's and early 1980's. Said children grew up, went to college, and spent many a late-night dorm room session processing their mixed amusement and time-gilded fondness for these products. Generation X's strangely premature nostalgia was in the mid-'90's documented and catalogued by the staffers of a 'zine called Ben Is Dead, and subsequently released as a book, published with a silver cover, adorned with a flaming disco ball and digito-futuro typeface, called "Retro Hell".As with any encyclopedia, this book is not to be read cover to cover. Unlike with an encyclopedia, the entries will not strain the most fragile of attention spans, as they are brief and anecdotal. Some merely invoke the commercial slogan attached to the toy in order to clarify the meaning of the item. Chances are good that if you, a friend or a sibling had a particular game, toy, or favorite TV actor in 1976, it will merit an entry in this book, presumably to your surprise and affectionate delight. OK, let's face it. We GenX'ers (my DOB: 12/20/69) had discussions about these silly things with our friends as far back as 1986, and it all began with our laughter at the memory of the Brady Bunch, with its plaid polyester and relentless good cheer. (Surprisingly no one has ever called attention in print to the sublime musical score of the Brady Bunch.) By the mid-1990's, most of us were a bit burnt out on that sort of discussion. And yet, the sheer inclusiveness of this book guarantees that the late-night discussions will continue for at least as long as it takes to comb through it, as the diligent editors of BID have dredged up for us memories of long-forgotten things like Wacky Packages, checkered Vans, and Operation!. One can imagine that this catalogue was generated with competitive passion, as the youthful 'zinesters engaged in that most cherished of all verbal sports, "Obscurity One-Upmanship", or "Who can recall the most marginal bit of shameless pop culture detritus from the furthest corners of their memory? Their effort is worthwhile, despite its novelty. It is as ironic as the generation it was written for, as it is in fact useful trash. It is the narrowest history of minutiae you can possibly find, and therefore the most telling. As might once have been said on a nighttime infomercial somewhere around 1980, "It makes a great gift ! "
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Summary: God bless America...n pop culture
Review: This book is great. It provides wonderful memories, clears up misconceptions/debates, is remarkably reader friendly and is a real laugh. But perhaps most of all it provides total proof that America has had a major influence on the development of pop culture throughout the world. I mean when someone from a small town in New Zealand (total population 3.6M!)knows what the authors are talking about when discussing Sid and Marty Kroft or that the wheels on skateboards today aren't as good as the wide ones of the seventies then if that's not an all-pervasive influence what is. Read this with friends - it's a scream.
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