Rating: 
Summary: The Ultimate "How To Primer" for Winning Local Office
Review: This thin book is excellent at detailing the aspects of successful political campaigns.It is a very good "how-to" primer. Really an expanded to-do list for organizing and executing a campaign for local office, this book is a fine aid for those new to the process. All the topics are coverd -- from organizing and planning to ordering yard signs, doing brochures and how to get out the vote on Election Day. As a local candidate myself (six runs for the State House - successful), I can attest to the depth of coverage provided by this book. It is stripped down, with few words wasted. There is not much background information provided nor framework for the lists of things to do. This will perhaps leave skeptics wanting more information. However, it is a good primer and would be an excellent aid to first time local candidates and campaign managers. I'm teaching a course in elective politics at the University of Pennsylvania's Fels Center of Government. This is one of the required reading books for the course and is also used by some other teachers in the field at colleges and universities around the country.
Rating:
Summary: This book hits all the nails on the head!
Review: What an easy book to read. It's written in laymen's terms and it is so easy to understand. The author goes straight to the point on every page. There is no wasted space here. The advise on targeting the voter and how to maximize your time when going door-to-door is worth the cost of the book itself. If you are going to run for a public office, as I plan to, this book is a very wise investment!
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