Polling Matters: Why Leaders Must Listen to the Wisdom of the People

Rating:
Summary: Fascinating book
Review: This is a fascinating book for me simply because the author nails so many aspects of polls, squarely on the head, especially those polls where the person being asked questions may be to uneducated, uninformed and is actually answering questions based on what they have heard about other poll results, thus a mob rule mentality. The methodology of how he does polls and how others do polls was intriguing. Alas I remember the adage opinion ... everyone has one.... but how was it formed and does it have real value? Having been polled on a few times I wondered how the questions were chosen and worried when answering them that there was a lot of grey area and few questions actually had a yes or no or one size fits all answer.