Survey Questions : Handcrafting the Standardized Questionnaire (Quantitative Applications in the Social Sciences)

Rating:
Summary: To mix two opposing concept handcrafting and standardizing
Review: As an ass. specialist who started to work in a Marketing Research Agency, I was looking for a help in a subject which seems most difficult to me. It is to know how to prepare questions in a survey. So this book seems to help to solve my problem by giving speed my learning process.

Rating:
Summary: Practical text for the survey designer
Review: I read and absorbed this book thoroughly while working on my dissertation research, an important part of which is focused on survey design. Very practical, thorough considerations.