News That Matters : Television and American Opinion (American Politics and Political Economy Series)

Rating:
Summary: Start Here
Review: Fairly quick, but vitally important read to anyone studying the media, communication, and politics. Experimental design demonstrates the media has the ability to set the national agenda, prime what people think is important within issues, and frame the way we think about the world. This is the seminal and original work in the field.

Rating:
Summary: Start Here
Review: Fairly quick, but vitally important read to anyone studying the media, communication, and politics. Experimental design demonstrates the media has the ability to set the national agenda, prime what people think is important within issues, and frame the way we think about the world. This is the seminal and original work in the field.