Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)

Rating:
Summary: Especially for professionals looking for guidance
Review: Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.

Rating:
Summary: Especially for professionals looking for guidance
Review: Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.