Rating: 
Summary: This was a horrible book
Review: This book is the male version of Jean Kilbourne's "Can't Buy My Love." Both look at media representions of gender and how they perpetuate stereotypical myths about males, females, and homosexuals. They also show how advertising and other image makers use the body to exploit consumer desires and insecurities about their own body. Thus, in Bordo's words, what we see in the twentieth century "is the recognition that when we look at bodies (including our own in the mirror), we don't just see biological nature at work, but values and ideals, differences and similarities that *culture* has 'written,' so to speak, on those bodies." What is most compelling about Bordo's work is that she extends her analysis beyond the media and extends it to literature, history, and various institutions that influence our ideas about the male body. She shows overall how myths about the male use sexist images that have been used against women for years. She does this using very lucid, insightful, and humorous writing.
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