Public Relations for School Leaders

Rating:
Summary: Practical textbook
Review: Public Relations for School Leaders is a useful combination of theory and practice. The authors dicuss public relations in the broader sense of building a sense of community both within and without the school itself. They use the case study technique to present practical applications, and the case studies are quite well done. The authors do not always distinquish clearly between a case study and a secton called administrative practice, but that presents no real problem to the student or the teacher.

The final two chapters on building a community relations plan are overly technical and too complicated. However, overall, this is a well written text which will be of use in a graduate program for school administrators.

Rating:
Summary: Practical textbook
Review: Public Relations for School Leaders is a useful combination of theory and practice. The authors dicuss public relations in the broader sense of building a sense of community both within and without the school itself. They use the case study technique to present practical applications, and the case studies are quite well done. The authors do not always distinquish clearly between a case study and a secton called administrative practice, but that presents no real problem to the student or the teacher.

The final two chapters on building a community relations plan are overly technical and too complicated. However, overall, this is a well written text which will be of use in a graduate program for school administrators.