Industry Genius

Rating:
Summary: Great Book
Review: This book presents the inventive genius behind technological breakthroughs by ten global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and Visteon. Readers will gain understanding and insight into how cutting-edge technology is helping protect the climate and/or the ozone layer, while contributing to the company's bottom line. Each chapter chronicles the challenge and triumph of invention, introduces the engineers and executives who overcome conventional wisdom, and demonstrates the contribution these companies are making to environmental protection. In full colour and crammed with graphics to illustrate the creative process of technological breakthroughs, the book is accessible and informative. The genius of these ten companies will inspire the engineer, the policy-maker, the student, the environmentalist, the CEO and the investor alike.

"This is great stuff. Extraordinary results when the genius of industry is turned loose on what to some may seem like an insoluble problem like protecting the Earth's climate. The ten featured companies are reducing energy and pollution with smart strategies and innovative technologies. They have chosen to be leaders, but think what they could accomplish if the politicians showed equal leadership and gave these companies and their competitors incentives to transform our economy from the biggest source of greenhouse gasses to the biggest source of climate solutions."

- Jonathan Lash, President, the World Resources Institute

"The genius of engineers has never been more important than it is today for inventing the technology needed to protect the global environment. Andersen and Zaelke give ten stirring examples of what committed companies are doing today to protect the climate system. Their profiles of the process of invention - geniuses at work - help us understand how much more this industry can and must do."

- Alan S. Miller, author of Green Gold: Japan, Germany, the United States, and the Race for Environmental Technology

The Genius-Hunters contributing to this book are Jacqueline Aloisi de Larderel (France), Yuichi Fujimoto and Tetsuo Nishide (Japan), Margaret Kerr (Canada), Helen Tope (Australia), and Stephen DeCanio, Caley Johnson, Hal Kane, Alan Miller, Roxanne Sher-Skelton, Sally Rand, Paul Tebo, Michael Totten, and Richard Truly (United States).