Rating: 
Summary: Best business book I've read in ages
Review: If you own a retail business like I do, you know that to stay competitive you constantly have to be improving. But if you read Seth Godin's new book, Purple Cow, you will see that if you change the way you think about your business you can stand out and make your business truly memorable to customers. Find out how other excellent business have done this--read about how Schindler Elevator thought about moving people in a different way and created an opportunity for taller buildings. J. Peterman's catalog was so distinctive that it became a part of the sitcom Seinfeld. What happened to Target vs. what happened to KMart? Find out in this unusual and indispensable book. Not only for business owners but for anyone trying to sell a product or an idea. Read it!
Rating: 
Summary: Take a look at this new and unique way to market an idea!
Review: Here's yet another analysis on how to be savvy and well connected on marketing thrusts and promotional intensiveness. In this new book, author Seth Godin offers his version of how to be different in assessing the needs of getting your product noticed and in the right hands. The Purple Cow is his bailiwick and it describes something out of the ordinary, something unique, and exciting and flat out thought-inspiring. He opines that every day consumers are confronted with a lot of trite and banal things that are prevalent in the market and already overly commercialized. He further surmises that introduction to 'Purple Cows' would make a difference by allowing consumers to have something stick out in their minds for points of remembrance. This way of distinguishing your idea, product, or business gives a thumb up to originality and the ingenuity behind how this type of marketing should suffice. What is given in this book not only is beneficial, but serves as something readers would be remiss to try. However, one glaring revelation about the book despite the uniqueness of what's presented is how it is laid out. One would believe that a formal introduction or preface would've been inherent to give readers further insight to such an innovative ideal. Another sore point is how the information is jammed up with no sense of order. Without any such pretension to slow its impact and objectivity, it races to its destination without refueling. The point here, despite a few other glaring points of contention is how to allow people the wherewithal of a good marketing campaign for your product to stand out. And it delivers! Seth Godin is a remarkable technical writer. With his new offering he again show why his previous subjects were well taken and quite popular. As I read the book, I found myself quickly adapting to some of the ideas and applying them to my own situations, and comparing them with other tried and true models of perfection. One question I'd love to ask the publishers would be "why the small print, and why such a diminutive book in diameter with such tall proportions"? Nonetheless, I'd STILL recommend it to those seeking a blueprint for something not yet taken as status quo.
Rating:
Summary: Great read for any businessperson.
Review: This gets at the heart of marketing today - you can't just mass market, mass market, mass market to generate sales. A must-read, especially for you consumer packaged goods people. WE DON'T CARE WHAT NEW INNOVATIONS IN TIDE YOU HAVE MADE! Use your expansive ad/marketing budgets to give us something NEW! We want a PURPLE COW!
Rating:
Summary: CEO's, everyone in your business must read Purple Cow.
Review: "CEO's, everyone in your business must read Purple Cow. Godin brings laser clarity to the significance of a unique selling proposition. He then leapfrogs to the next level with the profound distinction, that the true art is to build the remarkable, exceptional idea that is worth talking about directly into your product or service. 100 times more promising than hoping that marketing can find an aspect to promote after the fact. Brilliant! Seth is a true thought leader."
Rating:
Summary: Remarkable book about, well . . . being REMARKABLE!
Review: Godin has done it again! If you've read Unleashing the Ideavirus then this is the next step in taking your company to new heights. With all of the competition in the world, this book shows real world examples of just how you can stand out and how anyone or any business can become a Purple Cow. Godin's book is great for managers and front line staff alike - ANYONE who wants to make a difference in their product or service NEEDS to read this book! Enjoy it and rememebr that being Safe is Risky!
Rating:
Summary: A Remarkable Work about Marketing
Review: This is obviously a great book. Look how many people have given it five stars like me - many on the day it was first published! This author obviously knows something about marketing and creating a buzz. My only complaint is one remarkable company was overlooked in the book - Randall's grocery.
Rating: 
Summary: save your hard-earned cash
Review: Seth Godin's basic idea is fundamentally flawed. His "formula" for success is to differentiate your business, be remarkable and use original ideas. However, any business that follows his advice is by definition a follower, not a leader. It has been proven over and over again that followers succeed, not leaders. Leaders take the lumps while followers reap the benefits. It's much more expensive for a company to learn something the hard way than to learn from others mistakes. Look at successful knockoff businesses like mightyhot.com and bensbargains.net. They have virtually no operating costs and copied the business model perfected by larger competitors. Godin claims that you are better off by differentiating, but that's just a ploy to get you to buy his book. If you buy the book you've already fallen into his trap. Don't waste your money on this book.
Rating:
Summary: Great book for anyone looking to be inspired
Review: This book will shake you up and inspire you!!! I am a recruiting manager for a network security services firm on the East Coast and it has given me numerous ideas for improving my efforts in attracting candidates to our firms. This book takes you out of your comfort zone and makes you realize that very good just ain't good enough anymore. The other nice thing about this book is that the examples are real life, and they are personal tales as well as business related. The ideas and topics in this book will impact your life as a whole-do yourself a favor and invest a few dollars in your future. Moo!!!
Rating:
Summary: Wise Advice Troubled Times (and Good Times, Too!)
Review: Seth Godin has written a fantastic guide to marketing in the new century. "Purple Cow" is focused, easy to comprehend, and should be considered essential reading for anyone in any type of business. I particularly enjoyed the way that Godin uses specific examples (such as Starbucks, VW Beetles, Dutch Boy Paints, etc.) to explain his "Purple Cow" theory and the fact that he is wise enough to leave enough space to allow the reader to dream up their own purple ideas. And I think it is worth noting that the ideas Godin puts forth in this book are not only valuable tools in the business world, but also extend themselves to our personal lives as well. Who wants to be boring? Who wants to be stagnant? "Purple Cow" is written in such an easy-to-swallow/inspirational way that it is almost impossible not to find yourself thinking up new directions for your career and your life. By the end of the book I would wager that any reader would have a difficult time disagreeing with "Purple Cow" slogans such as "DON'T BE BORING", "SAFE IS RISKY", "DESIGN RULES NOW", and "VERY GOOD IS BAD". "Purple Cow" is a winner through and through. I encourage anyone who feels the need to be inspired to pick up a copy ASAP.
Rating:
Summary: "Purple Cow" stnads out from the herd of marketing books
Review: I was highly motivated to read Seth Godin's latest offering on how to make your company or product stand out from the crowd. I am in the midst of re-branding a service-related company, and wanted to hear what Seth had to say about overcoming the information and advertising overload that washes over us every hour of every day. I was able to read this little gem in one sitting, and came away with a head full of ideas about how to make my company noticed "like a Purple Cow in a pasture full of brown cows." While he offers no truly revolutionary ideas, Seth does an effective job of setting the concept of the Purple Cow in the context of a rapidly changing marketplace in which it is no longer sufficient to be "very good." The book is populated with stories and memorable case studies of creative entrepreneurs who found a way to be remarkable - from a French bread baker to Dutch Boy Paint. I have invested in bulk copies of this book that I am sharing with colleagues at work and with clients. I plan to milk the ideas I found in "Purple Cow" for all they are worth in making my own company outstanding and memorable.
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