Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Rating:
Summary: Disappointment
Review: While Rackham's other books have been thought provoking and practical, this book falls short. Unless you're a salesperson for a multi-billion dollar corporation, this book is of little value. If this had been Rackham's first book and SPIN second, I probably would not have read Rackham's other books.