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"This Business has Legs" : How I Used Infomercial Marketing to Create the  $100,000,000 Thighmaster® Craze: An Entrepreneurial Adventure Story

"This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster® Craze: An Entrepreneurial Adventure Story

List Price: $24.95
Your Price: $16.47
Product Info Reviews

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Rating: 1 stars
Summary: Thighmaster craze?? Its called luck.
Review: Great opinion on this craze. Could have been summedup in four words: Right place, Right time.The only way money was made here was preying on those people who have nothing better to do than watch late night infomercials and dream of ways to turn around their pathetic lives. You should be ashamed of yourselves, trying to make more money because of these people by offering this tripe. Shame,shame, shame. I can't wait to see you're next book, I Can't Believe They Bought It!!!!!

Rating: 5 stars
Summary: The best work on the crazy world of infomercials I've read
Review: Not just a look at the world of infomercial marketing, but an honest peek at the characters that populate this industry. The treatment is creative -- a tongue-in-cheek look at a world that is completely different than the one I market in from day to day.

Rating: 5 stars
Summary: A "must have" for any budding entrepreneur!
Review: Peter Biehler has written not only a sensational book about infomercials, he has unwittingly written an entertaining and profound book on motivation and persevering to attain one's goals. He provides an indepth understanding of the key components of how to put together an infomerical and succeed. It was more like reading an engrossing novel than the uusal dreary business books.

Rating: 5 stars
Summary: Hilarious Look at Creating a Business
Review: The book goes from staking out the county fairs for ideas to corporate takeover attempts. The section of selecting a product shows that no one is completely right 100% of the time.

Rating: 5 stars
Summary: superb case study of bringing a product to market
Review: This is an excellent (and well-written!) case study of bringing a popular product to market with infomercial marketing. I liked it so much I read it cover to cover, which is rare for me. I am recommending it to all my students at copywriting university.

Emphasis on marketing, typical business production/legal issues, plus very motivating on persistence while being an entrepreneur.
I liked the testing details, copywriting and media buy numbers.. very eye-opening to me, and extremely insightful.

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