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Rating: 
Summary: Big business of magazine publishing industry
Review: 'The Magazine Publishing Industry' really is a complete, insider's guide to the magazine industry, for anyone interested in the business. It examines the current state of the magazine publishing industry in the USA -- social, technological, economic, etc. This book contains everything you need to know to gain a solid working knowlege of the magazine industry. But it is for professionals, not for startups. Maybe it reads like a textbook for students than for someone looking for starting an independent zine or cheap newsletter. But this book means big business and recomends that you shouldn't try making a magazine unless you have half a million dollars or so. Maybe it sounds not too inspirational for startups but it is honest. Five years I'm working in this industry in Russia. And I can tell you that this book is written in an interesting manner and this is an excellent introduction to professional magazine publishing.
Rating: 
Summary: Definintely worth it
Review: Don't let the other reviewers sway you; this book is excellent for startups as well as those interested in a career with a major publisher. Less than 100 pages into it I knew what I will be up against when I begin printing my publication. The book is divided up into the major components of magazine publishing--editorial, advertising, circulation, manufacturing. It is loaded with useful information including management structure, revenue sources, industry jargon, legal issues, and a little history for those interested. This is not a book to be read for inspiration, as many "Start Your Own Business" books tend to be. But if its information you crave, as I do, you'll be just as engrossed as I did. Most of us interested in starting our own magazine are doing so for the editorial content, not because we want to sell advertising space or execute direct mailings to potential subscribers. Most of us are at least a little familiar with what it takes to create and manage the content. Of particular use to me were the sections on circulation and manufacturing--the not-so-fun, but necessary components of a publication. The major drawback is, of course, that this book doesn't provide any kind of roadmap to starting a magazine, nor does it provide examples or case studies of small-circulation publications. Of course, that is probably not what the authors were trying to do. Overall, though, I'm glad I purchased this title.
Rating:
Summary: An excellent starting point
Review: If you're involved in, or considering a career, in magazine publishing, this book is the best, most practical overview. It has an excellent history of the publishing and printing industry and the evolution of the processes of producing a magazine, along with details on advertising sales and editorial development. It's more than "at a glance," and a great summary of how things get accomplished.
Rating:
Summary: An excellent starting point
Review: This book is more a text for communications students than for someone looking for starting a magazine. But that doesn't mean it isn't usefull. The problem is that the book itself isn't very friendly to startups. Their advice is that you shouldn't try making a magazine unless you have half a million dollars. But we know Forbes started much like a cheap newsletter. My advice, buy the book, enjoy the facts and don't lisen to their disscouraging recommendations.
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